Why do people feel emotionally connected to certain artworks, interiors or fashion houses… while feeling absolutely nothing toward others?

I’ve become increasingly fascinated by the psychology behind aesthetics, identity and desire.

My own background is quite unusual because I developed both entrepreneurship and art at the same time. Before working fully as an artist, I built companies within hospitality and service industries, where I learned a great deal about branding, emotional positioning, human behavior and the power of experience. At the same time, my artistic practice has always revolved around femininity, beauty, identity and the emotional worlds people build around themselves.

What interests me is that art today no longer functions purely as an object on a wall. People use art to create a certain atmosphere around themselves. A reflection of taste. Of aspiration… Almost as a form of aesthetic identity. That is why I believe people are rarely buying “just” a painting.

They are buying a feeling. A world. A mirror of who they are, or perhaps who they hope to become…

And honestly, I think my commercial background helped me understand something many artists avoid talking about openly: storytelling, context and presentation deeply influence how we emotionally experience art. And maybe that is what truly fascinates me most: the moment art stops being decoration…and starts becoming part of someone’s identity, memory and personal mythology.